After the toughest year in decades…emerge more competitive & profitable than ever! At the National
Electrical Wire Processing Technology Expo you’ll meet buyers looking to your products and services
for solutions to their problems. In just two days, you will be able to meet with more key buyers that you
could in a month of “cold calling”.   

Since 2001, this show remains dedicated to serving the needs of the electrical wire industry (wire
harnessing, wire/cable processing and related industries). If you provide the equipment, instruments,
tools, materials and supplies used in wire & cable harness assembly, inspection and repair…then this
is the Show for you!

TARGET MARKETING:
In 2010, the attendance was over 1,400 representing 45 states and 15 countries. To ensure that a
quality audience of decision makers come to the Exposition, an aggressive attendee promotion
campaign will be implemented. The marketing campaign includes:
• A highly selective direct mail blitz using lists acquired from trade magazines, our own show
  research, association lists and other industry sources.
• Email blasts to prospective attendees and exhibitors.
• Advertisements in major trade magazines and business trade journals.
• Nationally placed publicity before, during and after the exposition.
• Promotional materials to distribute to your customers to increase the awareness of your
  company's participation.

REACHING BUYERS FOR YOUR SERVICES:
You will meet buyers including Presidents, CEOs, Purchasing Managers, Manufacturing Engineers,
Design Engineers, Plastic Engineers, Mold Makers, Plant Foremen, Job Shops & other industrial
professionals in the business who will be looking to you and your products/services for solutions
to their problems. This is the ONLY trade show in the wire processing industry that showcases
electronic cable assemblies, cord sets, wiring harnesses and other industry related products.

EDUCATIONAL & TIMELY SEMINARS:
The latest advances in electrical wire processing technologies, new techniques and new products
will be discussed in educational seminars. Leading electrical wire processing professionals will
share their knowledge during the seminars that will be held each day. These seminars are a popular
bonus for attendees who have come to see your products at the Expo. At the last Expo, all seminars
were standing room only. Certificates will be awarded to those who attend. We welcome exhibitor
involvement and ideas regarding seminar speakers and topics. Please call us with any suggestions.

EXHIBITOR ADVISORY COMMITTEE:
An exhibitor Advisory Committee has been intact to provide an avenue for open communication
between exhibitors and Show Management. The 2011 group consists of: